Services
The Game
Plan
strategy, story and creative from one partner
Whether you are filling a stadium, launching a brand, refreshing your look or backing up a busy marketing team, I bring the same big-stage playbook, scaled to your goals and your budget.
01
Integrated Marketing
Paid, earned, owned and trade media, plus grassroots marketing, all running the same play toward one goal. I work with your team to create the plan, build the campaign and measure what works.
Directed a $2M campaign for the 2024 NCAA Men’s Final Four that delivered 1.7B+ impressions.
Often includes
Campaign strategy and planning
Media buying and trade partnerships
Email and CRM campaigns
Social media strategy
KPI reporting
02
Brand Strategy
Know your game and own it. I define who you serve, what sets you apart and how you sound, then give your team the tools to bring it to life across every channel.
Led the Greater Cleveland Sports Commission rebrand, including its first-ever brand guidelines.
Often includes
Brand audits and research
Positioning and messaging
Audience profiles
Brand voice and guidelines
Visual identity direction
03
Event Marketing
Brand it, fill it and make it a can’t-miss event. I have worked more than 1,000 events in nearly every role, so I know what it takes to promote them and prove they delivered.
Promoted NBA All-Star 2022, which drew fans from 24 countries and $2B in publicity value.
Often includes
Event branding and signage
Promotion and ticket campaigns
Sponsor deliverables
On-site media coordination
Post-event recap reports
04
Creative Direction and Graphic Design
Design that looks the part, from the stadium banner to the business card. I lead creative teams and design hands-on, so you get the strategy and the finished files from one partner.
Directed creative for 15+ contractors across more than 50 national sporting events.
Often includes
Creative briefs and art direction
Print and digital design
Event and environmental branding
Design support for in-house teams
Annual and impact reports
05
Communications and PR
Headlines you cannot buy. I write the story, pitch it and prep your spokespeople, then stay on call as your communications lead for launches, announcements and crisis moments.
Led media relations for the Greater Cleveland Sports Commission that earned $2.6B in media value and 22.5B in reach from 2017 to 2022.
Often includes
Press releases and media kits
Media pitching
Press conferences and run of show
Spokesperson and interview preparation
Crisis communication
Ways to work together
Choose Your Lineup
Project
A defined scope with a clear start and finish. A good fit for a rebrand, a campaign, an event launch or an annual report.
Scoped to your goals
Fractional Support
Senior marketing, creative and design leadership on a monthly basis, for teams that need a marketing director without a full-time hire.
Monthly retainer
Strategy Session
A focused working session on one challenge, whether that is a launch, a rebrand or a campaign that has stalled. You leave with a game plan your team can act on right away.
Credited toward your project
How we work together
Game Rules
01
Scout the field.
We start by listening. I learn your goals, your audience and what has or has not worked, so the plan fits your organization and not a template.
02
Draw up the play.
Together we build a clear game plan with the strategy, the creative and the timeline, sized to your team and your budget.
03
Run the play.
I lead or support the work, from the campaign to the creative, so nothing gets dropped.
04
Review the tape.
We measure what worked, learn from what did not and set up your next win.
Your move.
Not sure which play fits? Start here.
