Work • Case Studies

The Highlight
Reel

campaigns, brands and stories with results

Four projects, four different plays. Take a closer look at the strategy and the story behind each one.

Final Four court graphics

2024 NCAA Men’s Final Four

Integrated Marketing

Paid, earned and trade media, with grassroots marketing efforts that created fan touchpoints from the airport to the stadium.

Rebranded Greater Cleveland Sports Commission photo wall

Greater Cleveland Sports Commission

Brand Strategy

A full rebrand of the nonprofit organization, from research and positioning to identity, guidelines and a successful televised launch.

The Cleveland script sign dressed for the 2021 NFL Draft

2021 NFL Draft and NBA All-Star 2022

Event Marketing

Two internationally recognized mega events with overlapping campaigns, connecting fans to the city with updated information and branded decor during an uncertain time.

NEOCycle festival collateral and merchandise

NEOCycle

Creative Direction and Design

A bold new identity and award-winning campaign for the nation’s largest urban cycling festival.

Your move.

Your project could be the next highlight.

Meredith Painter laughing